Digital Marketing

Everything You Need to Know About Digital Marketing

Digital Marketing is the process of promoting products, services, or brands using digital platforms like websites, search…

Digital Marketing is the process of promoting products, services, or brands using digital platforms like websites, search engines, social media, emails, and mobile apps. It helps businesses reach the right audience, increase online visibility, and drive more sales. Whether you’re a small startup or a large company, digital marketing offers powerful tools to grow your business in today’s online world

What Will You Learn?

  • You will learn how to grow businesses online using SEO, social media, Google Ads, email marketing, and web analytics to drive traffic, leads, and sales.

Course Curriculum

1. 🔍 Search Engine Optimization (SEO)
Helps websites rank higher on Google. Brings free organic traffic to your site. Essential for blogs, job portals, and business sites.

2. 📱 Social Media Marketing (SMM)
Promotes your brand on platforms like Instagram, Facebook, LinkedIn. Great for brand awareness, engagement, and leads. Must-know for today's digital audience.

📧 Email Marketing
One of the highest ROI marketing methods. Used for sending job alerts, offers, and newsletters. Tools like Mailchimp make it easy.

📈 Google Ads (SEM / PPC)
Paid ads that show on Google search and websites. Drives quick traffic and leads. Important for product sales, job promotion, and business ads.

📊 Google Analytics & Web Tracking
Helps you understand who visits your site, from where, and what they do. You can improve your website and marketing strategy with this data. Google Analytics is a must-learn tool.

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